Nikoo Sadr

She is currently Senior Director for the Artist & Label Services business unit in the Nordics at music distribution company The Orchard. She currently oversees the business strategy and signings locally across the territories as well as The Orchard’s international repertoire.

At the end of 2017, she moved from the company’s London branch to set up the Stockholm office and has worked across various departments for The Orchard, amongst others overseeing the Nordic marketing & sales team, who work directly with independent labels and artists helping to execute creative and engaging cross-platform digital marketing and advertising campaigns as well as the company’s partnerships with the various DSPs across the region.